This project showcases a branding concept created for an ice cream shop, Melt. The concept won the Graphis Merit Award for Graphis New Talent 2015.
Melt is an imaginary ice-cream brand. Unlike many other ice-cream shops that emphasize the use of organic ingredients, Melt targets urban millennials by pursuing a modern, high-end approach while keeping the enjoyable aspects of ice cream.
The deliverable includes branding system and an iPad ordering application.
iPad Ordering System
Type IV | CMU | Advisor: Prof. Andrew Twigg (Spring 2014)