This project showcases a branding concept created for an ice cream shop, Melt. The concept won the Graphis Merit Award for Graphis New Talent 2015.


iPad Ordering System

Unlike many other ice-cream shops that emphasize their use of organic ingredients, Melt targets urban millennials by pursuing a modern, high-end approach while keeping the enjoyable aspects of ice cream. 

The deliverable includes logo, iPad ordering application, mobile website concept, in-store menu, business cards, ice-cream cone covers, and tissue.


Type IV  |  CMU  |  Advisor: Prof. Andrew Twigg (Spring 2014)