This project showcases a branding concept created for an ice cream shop, Melt. The concept won the Graphis Merit Award for Graphis New Talent 2015.

Melt is an imaginary ice-cream brand. Unlike many other ice-cream shops that emphasize the use of organic ingredients, Melt targets urban millennials by pursuing a modern, high-end approach while keeping the enjoyable aspects of ice cream. 

The deliverable includes branding system and an iPad ordering application.


iPad Ordering System


Type IV  |  CMU  |  Advisor: Prof. Andrew Twigg (Spring 2014)